Course curriculum

  • 1

    Module 1: Introduction to LinkedIn

    • 1.1 - Welcome

    • 1.2 - How People Search For You

    • 1.3 - Brand Yourself

  • 2

    Module 2: Profiles

    • 2.1 - Your LinkedIn Account

    • 2.2 - Save a PDF Version of Your Profile

    • 2.3 - Deciding to Broadcast Profile Edits

    • 2.4 - Marketing Industry

    • 2.5 - Making Profile Edits

  • 3

    Module 3: Profile Edits

    • 3.1 - Overview

    • 3.2 - Name and Demographics

    • 3.3 - URL

    • 3.4 - Profile Badge

    • 3.5 - Industry and Location

    • 3.6 - Services Page for Freelancers

    • 3.7 - Hiring Managers and Recruiters

  • 4

    Module 4: External Accounts and Contact Information

    • 4.1 - Optimize Your Email Addresses

    • 4.2 - Connect Your Twitter Account

    • 4.3 - Contact Information

  • 5

    Module 5: Qualifications

    • 5.1 - Education

    • 5.2 - Work Experience

    • 5.3 - Skills

    • 5.4 - Licenses and Certifications

    • 5.5 - Recommendations

  • 6

    Module 6: Impressions

    • 6.1 - Introduction Card

    • 6.2 - Public Photo

    • 6.3 - Create Compelling Headlines

    • 6.4 - Background Banner

    • 6.5 - The About Essay

  • 7

    Module 7: Affiliations and Special Skills

    • 7.1 - Volunteering, Organizations and Causes

    • 7.2 - Publications

    • 7.3 - Awards, Patents, and Projects

    • 7.4 - Courses and Test Scores

    • 7.5 - Language Options

  • 8

    Module 8: Unique Content

    • 8.1 - Featured Content

    • 8.2 - Activity, Analytics, Resources, and Interests

    • 8.3 - Cover Story

    • 8.4 - Creator Mode Option

  • 9

    Module 9: Conformity

    • 9.1 - Appearance, Quality, and Views

    • 9.2 - Compliance and Professionalism

  • 10

    Module 10: Summary

    • 10.1 - Closing Thoughts